Performance intelligence
BigQuery
Unified Dashboard
Blended ROAS
4.2x
MER
3.8x
Silos distort performance
Without a warehouse, each team manages their own data in isolation. Every platform reports its own version of conversions, revenue, and attribution.
Platform-reported ROAS ≠ reality
Duplicate conversion counting
PPC, SEO, and CRM disconnected
Decisions driven by channel bias
siloed reporting
Google Ads
5.2x
Meta
4.8x
TikTok
3.9x
Which is real?
warehouse reporting
Blended ROAS
4.2x
MER
3.8x
One source of performance truth
With Weavely syncing everything into BigQuery, cross-platform reporting becomes simple. Blended ROAS, MER, funnel visibility, and revenue analysis are just queries — not workarounds.
Blended ROAS and MER
Unified spend monitoring
Cross-platform conversion reconciliation
Improved client trust
BigQuery
Blended ROAS
4.2x
MER
3.8x
Total Spend
$42k
MER
$178k
CAC
$24
CLTV
$156
Case Study
When PPC and SEO finally work together
Even at large agencies, PPC and SEO teams often operate independently — despite targeting the same search demand. When Google Ads search terms and Search Console queries live in the same warehouse, you can combine them in a single query. Weavely includes this query and a Looker Studio template out of the box.
See where PPC spend overlaps strong SEO presence
Identify SEO opportunities driven by PPC demand
Allocate budget between channels intelligently
Align teams around shared data
search overlap analytics
89 opportunities to reduce PPC spend identified
Smarter budget allocation
When platforms take more control over bidding and attribution, agencies need independent visibility. Cross-channel data allows you to see where the funnel breaks — and where investment truly compounds.
Identify weak funnel stages
Reallocate budget between channels
Avoid over-investing in inflated platform ROAS
Improve blended performance
Cross-Channel Funnel
Spend
Google + Meta + TikTok
$42,000
Revenue
Shopify
$201,000
MER
All
4.8x
Foundation for advanced strategy
Once cross-channel data is unified, advanced strategies become possible.
Own your marketing data. Scale without limits.