Operation leverage
weavely infrastructure
AI Client Mapping
AI Client Mapping
Custom Sync Schedules
Self-serve Backfills
BigQuery
smart organization
AI-powered client grouping
Cross-channel reporting only works if accounts are mapped correctly. We do it automatically.
Unlimited client groups included
AI matches account names to existing clients
Auto-creates new clients when needed
Fully editable at any time
growthlab_search
growthlab_social
techstart_tiktok
GrowthLab
TechStart
client_id
account_id
client_id
growthlab
123
techstart
456
tiktok
Meridian MMM Configuration
select channels
Google Ads
Meta Ads
Klaviyo
date range
Jan 1, 2020
Dec 31, 2020
Run Model
ROAS by channel
Marketing Mix Modeling
Point-and-click Meridian MMM
Run Google's open-source Marketing Mix Modeling tool without writing code.
Configure model inputs via UI
Define channels and variables visually
Run models directly on BigQuery data
Export results to dashboards
Schema Design
Cost-optimized table design
BigQuery is cheap — if your schemas are built correctly.
Optional date partitioning
Optimized table structure
Reduced query costs
Partition table by date column
Without Partitioning
$5.00
per query
With Partitioning
$0.50
per query
10x cost reduction with proper schema design
Operational control
Custom sync schedules
Some clients refresh dashboards every five minutes. Others don't need daily updates.
Sync every 4 hours
Daily, weekly, monthly schedules
Specific times of day
Timezone control
Edit Schedule
FREQUENCY
Interval
Daily
Weekly
Monthly
TIME
5:00 AM
Summary
Daily at 5:00 AM (UTC)
Total data ownership
Run historical backfills yourself
Need data from a campaign in 2020? No support tickets required.
Self-serve historical backfills
Multi-platform selection
Instant BigQuery sync
Automatic 14-month backfill included
Run New Backfill
platform
Google Ads
start date
Jan 1, 2020
end date
Dec 31, 2020
Run Backfill
backfill history
Google Ads (2020)
Completed
Meta Ads (2021)
Completed
Own your marketing data. Scale without limits.