A better alternative to Supermetrics
Supermetrics
Row limits
Sampling
Connector errors
Slow refreshes
Weavely
Structured tables
Unlimited scale
Fast dashboards
Your data, forever
Spreadsheets are not a data strategy.
Supermetrics to Sheets or Looker Studio is often a temporary solution. As data grows:
Sheets hit row limits
Looker connectors get slow
Dashboards break
Backfills become painful
When your agency grows, duct-taped connectors turn into operational risk.
BigQuery isn't an add-on. It's the foundation.
Because Looker Studio connects to BigQuery — not directly to APIs — dashboards are faster, more stable, and not dependent on fragile connectors.
Supermetrics model
BigQuery export is a higher-tier add-on
Backfills can be slow and inefficient
Warehouse isn't the default
Weavely
BigQuery included out of the box
Structured schema
Fast backfills
Optimized partitioning
warehouse-first reporting
Platforms
Weavely
BigQuery
Looker Studio
No tiers. No connector gating. No surprises.
Supermetrics
Weavely
Connector access
Tier-gated
All platforms
BigQuery export
Higher plan add-on
Included
Payment model
Upfront
End of month
Pricing basis
Connector-based
Usage-based
Minimums
Usage minimums
None
Free trial
Limited
30 days
Connect 7 Google Ads accounts. Or 3 Google, 2 Meta, 2 Klaviyo.
The price won't change.
Your data should live in your warehouse
If you're using Supermetrics directly into Sheets or Looker Studio, you don't truly own the data.
Weavely pipes data into your own BigQuery project.
Own the tables
Keep historical data
Control permissions
Use it beyond reporting
Stable reporting at scale
Looker connects to BigQuery
Not fragile API connectors
No row limits or issues with large datasets
Optimized for warehouse sync
Fast & free historical backfills
Optimized for warehouse sync
Supermetrics is fine — if you're small
If you need quick dashboards for a few accounts, Supermetrics to Sheets works.
If you're running a growing agency and want:
You need a warehouse.
Own your marketing data. Scale without limits.