From Broken Reports to Scalable, Standardized PPC Reporting

AgencyPPC replaced unreliable, inconsistent reporting workflows with a standardized, scalable data infrastructure using Weavely—enabling faster insights, better adoption across teams, and a clear path toward full-funnel attribution.

Meet Meet Geoff Gurevich

Geoff Gurevich is the Founder & CEO of AgencyPPC, a Chicago-based digital marketing agency specializing in PPC, SEO, and paid media strategy. With over a decade of experience across both agency and client-side roles, Geoff has led large-scale campaigns managing millions in ad spend, consistently driving measurable ROI improvements for high-growth and enterprise clients.

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We needed something more robust and resilient. Our reports were breaking, we were hitting data limits, and it just wasn’t scalable anymore.

What changed

Before Weavely, AgencyPPC relied heavily on Supermetrics, Excel, and manual workflows—leading to frequent data issues, inconsistencies, and limited scalability.

After implementing Weavely, their reporting became standardized and process-driven. Dashboards built in Looker Studio became easier to interpret, enabling account managers to quickly understand performance and act on insights. The team shifted from fragmented reporting to a unified, repeatable system.

Practical impact

With Weavely in place, AgencyPPC transitioned from a fragmented, manual reporting setup to a standardized and scalable system. Instead of relying on Excel, pivot tables, and error-prone connectors, the team now operates with consistent reporting frameworks that can be replicated across clients. This has made it significantly easier for account managers to understand performance at a glance, reducing friction in day-to-day work and speeding up onboarding for new team members.

The improved reliability of the data has also been a major shift. Previously, broken reports and inconsistencies created doubt around performance metrics, slowing down decision-making. Now, the team has confidence in the numbers, allowing them to focus on analysis and strategy rather than troubleshooting data issues. This shift alone has made reporting a more valuable and actionable part of their workflow.

Crucially, this foundation has positioned AgencyPPC to evolve beyond basic reporting. With standardized data pipelines in place, they can now start connecting marketing performance to downstream outcomes like leads, calls, and revenue. That opens the door to more advanced attribution models and a clearer “dollars in, dollars out” understanding—something that simply wasn’t feasible in their previous setup.