Why DASH Water Chose Weavely to Scale Shopify Reporting
DASH Water needed a scalable, reliable way to access and analyse their historical Shopify data. As reporting and forecasting needs grew, their previous solution became limiting. They wanted expertise, flexibility, and a setup that could scale with the business.
Meet Callum Mitchell
Callum is Senior Reporting Manager at DASH Water, specialising in paid media, measurement, and campaign effectiveness. With experience both in-house and agency-side — including leadership roles in growth and performance marketing — his focus is on data accuracy, forecasting, and scalable reporting infrastructure.
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You had the expertise to have the right conversations about the solution we were trying to get to.
What changed
DASH didn’t just want a connector — they wanted a team that could have the right technical conversations about the solution they were trying to build.
From the start, Weavely worked closely with Callum to understand the reporting setup DASH needed, particularly around Shopify. The biggest improvement was significantly easier access to historical data, which is essential for forecasting and analysing performance trends across the year.
Compared to Supermetrics (their previous solution), the new setup is far more scalable. As reporting demands increase, the infrastructure can support that growth without adding complexity or manual work.
Practical impact
With Weavely in place, reporting has become a dependable foundation for Callum’s day-to-day work. Multiple reports rely on the data pipelines running consistently.
If Weavely were switched off, reporting would immediately become harder and several reports would break. Reliability and consistency have been key since the partnership began.
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If Weavely were suddenly turned off tomorrow, my day-to-day would get a lot harder!
Own your marketing data. Scale without limits.