Weavely Solution Partner Program Policies

These Partner Program Policies ("Policies") are updated as of the date stated above and will apply until superseded by a version with a later version date. Weavely may unilaterally update these Policies. All capitalized terms used in the Policies shall have the same meaning as in the Solution Partner Program General Terms and Conditions.

1. Background

The Solution Partner program is designed for companies that are inspired to bring the best out of marketing analytics to help their customers in entirely new ways by offering services related to Weavely. Weavely offers its Partners access to its Partner ecosystem resources, training and marketing assets, enabling Partners to develop expertise around specific business functions, product areas, and industries so they can best serve customers and differentiate their practices.

The main objective of the Solution Partner program is to create new business opportunities via referrals of Leads to Weavely. Both Parties will work together to identify and develop new clients driving new revenue into the Partnership, allowing the Partner to at the same time extend its services offering to such prospective and current customers.

2. Partner Tiers

The Partner Tiers in the Solution Partner program are Affiliate Partner, Certified Partner, and Strategic Partner. When joining the Solution Partner Program, all Partners are automatically enrolled in the Affiliate Partner tier. Partners may request reassignment to a higher Partner Tier at any time; however, such requests will only be approved if the Partner is demonstrably meeting the requirements outlined for that tier. Each Partner is responsible for carrying out its own obligations and responsibilities and may not delegate or subcontract them to any third party.

2.1 Benefits

2.1.1 Benefits Overview

2.1.2 Partner Enablement

For Partners on the Affiliate Partner Tier Weavely has prepared a number of standardized training packages, including onboarding and certification. For Partners on the Certified Partner Tier and Strategic Partner Tier Weavely offers customised training to fit the needs of the Partner. Weavely has identified a number of topics that could be covered. Weavely offers ongoing enablement to its partners through support, training, and resources during the entire duration of the partnership. This involves empowering partners with the knowledge, tools, and skills they need to effectively provide Weavely services to their clients.

2.1.3 Assets Library

Weavely always provides a number of assets supporting its Partners whether that is to implement, sell or drive additional value for the client. Assets can change over time and Weavely strives to have a very rich assets library for Partners to leverage.

2.1.4 Partner Updates

Every Partner receives regular updates from the Weavely Partner team as email newsletters containing useful information for the Partnership. That said, valuable information could also be distributed via other channels. Weavely strongly advises all Partners to sign up and follow Weavely in several channels.

2.1.5 Partner Gallery Listing

Weavely showcases Partners at the Certified Partner Tier and Strategic Partner Tier at https://weavely.io/partner-directory, allowing potential customers to explore and discover more about the Partner ecosystem. This helps them find a Partner that aligns well with their needs. Note: Eligibility for inclusion in the Partner Gallery is subject to the Partner completing the relevant certifications as outlined in Section 2.2.2 Onboarding & Certification.

2.1.6 Lead Registration

The Lead registration is designed to initiate a collaborative relationship between Weavely and its Partners on specific opportunities. Partners can register Leads to receive revenue share. More details in section 4.

2.1.7 Partner Account Manager & Sales Alignment

Partners on the Strategic Partner Tier receive support from a dedicated Partner Account Manager (PAM). The PAM will be the first point of contact at Weavely and will work with the Partners developing the Weavely business making sure the Partnership is successful. When existing customers or prospects reach out to Weavely asking for a Partner to support with implementation or to run, operate or support with services. Weavely will invite Partners to these opportunities at Weavely's sole discretion.

2.1.8 Sandbox

Weavely will provide sandbox accounts to test the Service with demo data for Partners to use for training and demo purposes. It is also possible to add other data to further test the Service. The Partner may not use the sandbox accounts for its own marketing purposes.

2.1.9 Partner Marketing

Weavely provides marketing support for Partners based on their enrolled Partner Tier and level of engagement. Partners can demonstrate their engagement in various ways, such as organizing internal and external marketing activities, co-writing content, creating case studies, or featuring Weavely on their website or blog. Higher engagement with Weavely entitles the Partner to higher levels of marketing support. We have several marketing activities in the Weavely marketing toolbox that could be leveraged to create more business together. Partners are expected to be familiar with Weavely's brand guidelines whenever they communicate about Weavely.

2.1.10 Eligible for MDF

Partners on the Strategic Partner Tier are eligible for Market Development Funds (MDF). MDF may be made available to support activities such as campaigns, events, webinars and content creation, aiming to increase brand visibility and drive referrals. Eligibility is based on the Partner demonstrating commitment to promoting the service, referring clients to Weavely, the partner's track record of successful collaboration and adherence to program requirements.

2.1.11 Commercial Incentives

Financial or non-financial rewards provided to Partners as a motivation for achieving specific joint partner program objectives.

2.1.12 Product & Market Insights

For Partners on the Certified Partner Tier and Strategic Partner Tier we offer insights and discussions with the Weavely product team via different channels. It is very important for Weavely to gather feedback from experienced Partners in the ecosystem in order to continue developing the solution that solves our customers' use cases. Market insights may include industry trends, customer needs, and competitive dynamics, equipping the Partners with valuable strategic resources.

2.1.13 Revenue Share

Partners can register Leads in order to receive a share of the revenue generated by Weavely when a submitted Lead results in a new customer signing a contract with Weavely. Revenue share is calculated on the Monthly Contract Value (MRR) during the first year of the customer's subscription, at the percentage applicable to the Partner's current Tier. Certified Partners and Strategic Partners are also eligible for a 5% recurring lifetime revenue share starting from the second year of the customer contract, provided the customer remains under Active Customer Management by the Partner. The processes and requirements for working with Weavely, including deal registration, are set out in Section 4 of these Policies. The details of how revenue share is applied and calculated are described in the Agreement and further explained in Section 5 of these Policies.

2.2 Requirements

2.2.1 Requirements Overview

2.2.2 Onboarding & Certification

To be successful, Weavely requires its Partners to fully understand the solution and the commercial aspect of Weavely. When onboarding as a Partner to Weavely we will together with the Partner discuss an appropriate enablement plan. The Partner undertakes to complete the training and certification provided by Weavely for the relevant Partner Tier.

2.2.3 Account Mapping

A key requirement when participating in the Strategic Partner Tier is being ready to engage in sales activities such as sharing information, doing account mapping and aligning on strategies for key accounts.

2.2.4 Quarterly Business Review

Weavely strives to have healthy Partnerships based on open, honest and transparent communication. It is therefore important to review the Partnership making sure we are on track. Business reviews will be initiated and scheduled whenever any of the Parties see fit. Weavely may set up quarterly business reviews as part of the regular business cadence.

2.2.5 Case Studies

It is essential that we together invest and develop the Partnership and one key activity is to jointly create customer case studies to be promoted internally and externally to showcase our success.

2.2.6 New Clients

Weavely believes that clear expectations help both parties succeed in the partnership. To measure partner performance, Weavely evaluates the number of Partner Sourced Deals within each Program Year. All partners begin in the Affiliate Partner tier, which has no performance targets. Partners who wish to progress to the Certified Partner or Strategic Partner tiers must meet the targets defined for those tiers—primarily the number of Partner Sourced Deals or the equivalent Monthly Contract Value during a Program Year. Promotion requests will only be approved if these requirements are met.

2.3 Review and change of Partner Tier

Weavely evaluates all Partners annually based on their performance and fulfillment of the requirements for their current Partner Tier. The evaluation is conducted during the last quarter of each Program Year. If a Partner does not meet the requirements or obligations of their assigned Tier, Weavely may reassign the Partner to a lower Tier. Any such reassignment will take effect on the first day of the following Program Year, and Weavely will notify the Partner of the reassignment on or before the effective date. Weavely may also conduct evaluations at other times during the year if there are indications that a Partner is not meeting the requirements or obligations of their Tier. Reassignments resulting from these evaluations will take effect on a date determined and communicated by Weavely. All Partners are automatically enrolled in the Affiliate Partner tier upon joining the program. Partners may request reassignment to a higher Tier at any time; however, such requests will only be approved if the Partner has demonstrably met all requirements for the requested Tier. Partners may also request reassignment to a lower Partner Tier within ten (10) days of the start of a Program Year. If approved, the reassignment will take effect from the start of that Program Year, and the Partner will not be eligible for reassignment to a higher Tier for the remainder of that Program Year.

3. Program Year

The term of the Solution Partner Agreement begins on the date the Partner signs the Partnership Agreement and continues for one (1) year from that date. Each subsequent term will automatically renew for additional one-year periods unless terminated in accordance with the Agreement. Program Year means a 12-month period beginning on the Partner's Agreement start date.

4. Selling with Weavely

The Lead registration, a benefit included in the Solution Partner program, is designed to initiate a collaborative relationship between Weavely and its Partners on specific opportunities. Partners at the Affiliate Partner, Certified Partner, and Strategic Partner Tiers can register Leads to receive revenue share.

4.1 Deal Registration

For Partner sourced deals, only Leads that have been registered through the deal registration process are eligible for revenue share. Partners may register customer Leads by completing and submitting the lead application form. Upon submission, the registration will be routed to the appropriate member of the Weavely Partner team for review and subsequent approval or denial. Leads should only be registered where the Partner believes Weavely will be in contact with the prospect in the next 90 days. Partners will receive confirmation of acceptance or rejection of the registration without undue delay. In situations where multiple Partners are responding to a customer bid, registrations will only be approved on a first-come, first-serve basis once the contract has been awarded.

4.1.1 Denial of registration

Registrations may be denied for any of the following reasons:

• The registration application has incomplete data

• The lead has already been registered by another Partner

• Weavely is already working on this lead

• Customer or end user was not identified

4.1.2 Expirations

Both Leads and deals will expire if there has been no activity the last 90 days meaning that no communication regarding the deal has been documented between Weavely, the Partner or the prospect. Should it expire, any participant in the Solution Partner program needs to register it as a new opportunity in order for the deal to qualify for revenue share. It is also the Partner's responsibility to keep Weavely informed about opportunities.

4.1.3 Exceptions

When a deal arising from a Lead is closed but was not qualified properly for any reason, for example, the Lead was i) not registered, ii) not accepted or iii) expired. If the Partner actively manages such an unqualified Lead, Weavely may in its discretion determine that the Lead will qualify as a Partner Sourced Deal or Partner Instrumental Deal. Weavely may request the Partner to provide proof of involvement (for example, email correspondence or documented discussions that clearly outline the details of the Lead, including contact information and relevant business context).

4.2 Deal Qualification

Once a Lead has been submitted the PAM will reach out to the Partner and (i) discuss the opportunity to understand where the prospect is in the sales process; and (ii) qualify the opportunity if it is a good fit for Weavely. When the Lead is mature enough it will be handed over to a Weavely account executive ("Weavely AE"). The PAM schedules a meeting with the Partner and the Weavely AE. The purpose with this meeting is for the Weavely AE (i) to get to know the client and stakeholders, (ii) understand the use case, (iii) agree on next steps, (iv) get any other relevant insights, and (v) create the deal in the Weavely CRM.

4.3 Deal Acceleration

The Partner shall work with the Weavely AE to progress the deal.

4.4 Customer Implementation

Initial implementation could be done in a proof of concept (POC) or when the client has signed the contract with Weavely as soon as a Weavely environment has been set up. The Partner can use its Partner Services to set up Weavely for the customer or it can be done by the customer itself. Weavely also offers guided setup via a Weavely solution consultant depending on the chosen plan for the Service.

4.5 Customer Success

Every paid customer of Weavely, is assigned customer success or account management resources to ensure that they are being successful when using Weavely. These Weavely resources are looking to drive user adoption, identifying new use cases and are a valuable resource to the Partner to grow the account.

5. Revenue Share

5.1 General

All Partners are eligible to register Leads and receive revenue share for qualified Partner Sourced Deals. Revenue share is applied to the Monthly Contract Value during the first year of the customer's subscription, at the percentage associated with the Partner's current Partner Tier. Partners in the Certified Partner and Strategic Partner tiers are also eligible to receive a 5% lifetime revenue share starting from the second year of the customer's contract, provided the Partner maintains Active Customer Management for that customer. Revenue share is available only for qualified deals submitted in accordance with Section 4.1 (Deal Registration).

5.2 Calculation

Revenue share is calculated as a percentage of the Monthly Contract Value (MCV) for Weavely customers generated by the Partner through Partner Sourced Deals or Partner Instrumental Deals. The applicable percentage depends on:

• the Partner's Partner Tier,

• the type of deal generated, and

• the duration of the customer's subscription with Weavely.

Where the table indicates "N/A," no revenue share applies for that combination of Tier and deal type or contract duration. Revenue share is calculated each calendar quarter, based on the Monthly Contract Value billed for each month in that quarter. Revenue share beyond the first year of a customer's contract is only available to Certified and Strategic Partners, and only if the Partner actively provides Active Customer Management to that customer. The revenue share is in summary calculated as follows: Monthly Contract Value for each month in the quarter x the applicable percentage for that Partner Tier for the relevant type of deal and longevity of customer contract.

The following percentages of the Monthly Contract Value apply:

5.2.1 Revenue share pay-out process

A Partner is entitled to receive revenue shares from Weavely on a quarterly basis. Weavely provides a Partner with a quarterly revenue share report. The Partner can then invoice Weavely based on this report within ninety (90) days of receiving the revenue share report. If the Partner fails to provide this invoice, the revenue share is considered forfeited.

5.2.2 Proof of Active Management

In cases where a Solution Partner is eligible for revenue share beyond the first year for customers they manage, Weavely may ask the Partner to show proof of ongoing involvement with the customer. This could include recent email correspondence, documented meetings, or other materials that demonstrate the Partner's continued role in managing the customer relationship. Weavely may request this proof periodically to ensure the Solution Partner remains actively engaged with the customer. If the Partner cannot provide sufficient proof of Active Customer Management when asked, future revenue share related to that customer may be suspended or terminated.